I’m a content design lead motivated by making the world easier to understand and enjoy.


Today, I’m the Senior UX Writer at Fetch Pet Insurance. I spend my days simplifying complex user experiences, defining and socializing content design standards, and befriending every dog in the office.

Previously, I established UX writing foundations at Jackpocket (later acquired by DraftKings). And before that, I wrote ad campaigns and creative copy for clients like BARK, HBO and NYU. 

Nonprofessionally, you’ll find me hiking the Hudson Valley, wandering The Met, or finding something easy to bake.

I love my job, but my passion is chit-chat. Connect with me on LinkedIn or send me an email

Thanks for the visit,
Pete